"You are nuts to name your company or product without consulting this book first."

~Dan Heath, Co-Author Of The New York Times Bestsellers Made to Stick, Switch, and Decisive

About The Book

Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many such as Xobni, Svbtle, and Doostang look like the results of a drunken Scrabble game.

In this entertaining book from Berrett-Koehler Publishers, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable, buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins’ proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name.

She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you’ll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

Free Sample Chapter

Download Chapter 3 from Hello, My Name Is Awesome... “Domain Names: Secrets, Strategies, and Silliness"
By Alexandra Watkins

Praise For 'Hello, My Name Is Awesome'

  • "Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees."
    ~ Publishers Weekly
  • "I'm 100 percent certain this book should be in your library. "
    ~ Geoffrey James, Inc.com
  • "Zappos.com originally started out as shoesite.com, but that limited our potential future growth. A company's name can be vital to its success. Reading the tips in this book can help anyone avoid the pitfalls."
    ~ Tony Hsieh, CEO of Zappos.com
  • "Insightful, irreverent, and eminently practical, Watkins' Hello My Name is Awesome should be required reading for anyone naming a brand."
    ~ S. Christian Wheeler, Professor Of Marketing, Stanford Graduate School of Business
  • "This awesome piece of writing is worth bottling, shaking and stirring into your brand name strategy either online or offline. Alexandra weaves her voice and humor into a very clear message to distill what you are about into a business name... Her process is coherent and creative. A brilliant book I couldn't put down."
    ~ Jeff Bullas, blogger, Forbes Top 50 Social Media Power Influencer 2013

Video Trailer

Hello My Name Is Awesome

About Alexandra Watkins

Alexandra Watkins is the founder of Eat My Words, a San Francisco naming firm that specializes in creating names that make people smile instead of scratch their heads. Some of her successes include the robotic vacuum Neato, frozen yogurt franchise Spoon Me, and the Church of Cupcakes. Her clients include Disney, Microsoft, Wrigley, Frito-Lay, and Fujitsu.

Ever since eighth grade, Alexandra knew she wanted to be in advertising, like her TV hero, Darrin Stevens, on Bewitched. She skipped college and talked her way into an internship with an ad agency, eventually becoming a senior copywriter with Ogilvy & Mather. When she discovered her talent for naming things, Alexandra switched gears to become a professional namer. She got her first big break, freelancing for branding powerhouse Landor, through a Match.com date. (The entire experience was rated-G.) That was 10-years ago and she’s never looked back. Learn more about Alexandra and Eat My Words here.

Hello My Name Is Awesome

About Mark Miller

Mark began his Chick-fil-A career working as an hourly team member in 1977. Since that time, he has provided leadership for Corporate Communications, Field Operations, Quality and Customer Satisfaction, Training and Development, and today he serves as the Vice President for Organizational Effectiveness. During his time with Chick-fil-A, annual sales have grown to over $4 billion.

Mark began writing about a decade ago. Today, almost 400,000 copies of The Secret are in print, and it has been translated into more than 20 languages.

Recently, he released The Secret of Teams which outlines some of the key lessons learned from a 20-year study on what makes some teams outperform the rest. His blog, GreatLeadersServe.org, is rated as one of the top leadership sites in the world.


Notable Press

  • Top 10 Marketing Books of 2014
    My previous posts have identified the Top 10 Business Books of 2014 and the 7 Most Thought-Provoking Books of 2014...
  • Secrets of Creating Great Brand Names with Buzz
    A great brand name can make the difference between success and failure. Take your brand from just okay to great. When...
  • Branded A Fool
    Several years ago, Johnson lightly mocked a new reverse-auction website for legal services. The concept annoyed...

Press Inquiries

To request an interview with Alexandra Watkins regarding her most recent offerings including her new book, Hello My Name Is Awesome, please contact:


Weaving Influence
By Alexandra Watkins
+1 (734) 854-3486
Hello My Name Is Awesome

Buy Your Copy Now

Written with refreshing clarity, delightful wit, and profound insight, Hello, My Name Is Awesome can help you give anything a name worth repeating.

Bulk Order Savings

Want to buy in bulk and have Alexandra speak to your company or group? Contact us about customized offers for your organization at bulkbooks@eatmywords.com.

Get your copy of Hello, My Name Is Awesome at one of these recommended booksellers:

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  • 50-500 Books
  • Alexandra Watkins will provide a complimentary, 1-hour interactive webinar with your organization.
  • 500-1000 Books
  • Alexandra Watkins will provide a complimentary, 1-hour interactive webinar with your organization.
  • Alexandra will also facilitate a complimentary, super-charged 1-hour brainstorming session with your organization via Join.Me.
  • 1000+ Books
  • Alexandra Watkins will provide a complimentary, 1-hour interactive webinar with your organization.
  • Alexandra will also facilitate a complimentary, super-charged 1-hour brainstorming session with your organization via Join.Me.
  • And, a complimentary 45-minute "Breaking The Rules: True Tales of Brazen Innovation" keynote with your organization OR a free ½ day workshop for up to 15 people (Alexandra's travel expenses not included).

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